Rafał Ulicki

Rafał Ulicki is a multidisciplinary creative director with 27 years of experience in branding, product communication, and digital marketing. Throughout his career, he has combined design, photography, filmmaking, and strategic marketing to transform complex technologies into compelling products, brands, and customer experiences.

He studied Architecture and Urban Planning at the Poznań University of Technology and Sound Directing at Adam Mickiewicz University in Poznań. This interdisciplinary background allows him to combine technical thinking, spatial design, storytelling, and visual communication when developing products and brands.

Over the past two decades, Rafał has worked both as an independent creative consultant and as a creative lead managing multidisciplinary projects for corporate clients and international companies. His experience spans the automotive, IT, telecommunications, education, FMCG, and industrial sectors, where he has been responsible not only for creative execution but also for brand strategy and product communication.

His expertise includes branding, product photography, CGI and 3D visualization, filmmaking and storytelling, UX/UI design, digital marketing, social media strategy, AI-assisted creative workflows, and creative project management. By combining technical understanding with strong visual communication skills, he helps companies present complex products in a way that is both technically accurate and commercially effective.

Throughout his career, Rafał has worked on projects for leading international brands including Lafarge, Bata, BOSMA Group Europe, Xerox, Plus GSM, T-Mobile, Audiostacja, and Grupa Żywiec, delivering branding, marketing, digital communication, and visual content for both consumer and B2B markets.

At Green Solution, Rafał is responsible for the company’s brand strategy and marketing communication. He oversees branding, product positioning, website UX/UI, CGI visualizations, product photography, filmmaking, sales materials, digital marketing, and the overall communication of the technology. His role is to translate advanced robotic engineering into a clear, premium, and investor-ready brand that supports international commercialization.